Here’s an idea. Let’s say you come up with a bullshit con that only requires you to wave your sweaty, hairy palms over someone’s bum knee before you declare their energies healed and charge them $500. Let’s say you call it “Therapeutic Touch.” Let’s say an 11-year old proves that you’re full of shit. WHAT DO YOU DO?
You put the word “quantum” in the name and continue as planned. Future endeavors include: quantum bloodletting, quantum homeopathy, quatum crap-based medicine.